No two heads of hair behave quite the same way.
Texture, sebum levels, scalp sensitivity, even what the seasons throw at it, all of it plays into what your hair actually needs.
Choosing products built for your specific hair type, rather than a one-size-fits-all routine, is what helps hair look and feel genuinely at its best.
Why choose products for your specific hair type?
Targeted care means addressing what your scalp and strands are actually dealing with, rather than guessing.
A routine built around your hair type helps keep things balanced, protects shine, and supports hair's condition day to day rather than working against it.
Normal hair
Normal hair is fairly rare, in truth, it sits in a comfortable middle ground: not too oily, not too dry, with a scalp that produces just enough sebum to keep things balanced without weighing hair down.
It doesn't need intervention so much as consistency. Lightweight ingredients such as Native Aloe Vera Gel help keep hair soft and supple without disrupting that natural balance.
Greasy hair
Oily hair comes down to overactive sebaceous glands at the scalp, often made worse by over-washing, which can prompt the scalp to produce even more oil to compensate. Roots tend to look flat and shiny within a day or two of washing.
Purifying, sebum-regulating ingredients such as Nettle Hydrosol and Algo'Zinc Active Ingredient are commonly used to help rebalance without stripping the scalp entirely.
Dry hair
Dry hair is about a lack of natural oils, the scalp simply isn't producing enough sebum to coat and protect the hair shaft, which often leaves it feeling rough or brittle to the touch. Rich plant oils and butters, such as Shea Butter, help replenish that missing lipid layer and smooth the hair's surface.
Dehydrated hair
Dehydrated hair is a different issue, it's about water, not oil. Hair can be dehydrated even if it isn't naturally dry, often due to heat styling, sun exposure or hard water stripping moisture from the strand. It tends to feel rough and look dull despite otherwise normal oil levels.
Hydrating, water-binding ingredients help restore that moisture balance from within the fibre, rather than just coating it.
Wavy, curly or textured hair
Wavy, curly and textured hair has a natural coil in the hair shaft, which makes it harder for the scalp's natural oils to travel down the length, so dryness and frizz tend to go hand in hand with texture.
Definition and moisture retention matter most here, rich oils and curl-friendly formulas help keep coils and curls defined without weighing them down or disrupting their natural pattern.
Combination hair
Combination hair means oily roots paired with dry ends, sebum production at the scalp is normal or even high, but it never quite makes its way down the length, leaving the ends under-nourished.
This calls for a two-zone approach: purifying care at the scalp, and richer nourishment from mid-length down.
For anything more specific (hair loss, dull hair and more), our selection by hair concernis worth a look too.
Don't forget the seasons
Cold, sun, humidity and heat all leave their mark on hair.
Richer, more nourishing formulas tend to earn their keep in winter, while summer calls for lighter, more protective care. Adjusting your routine as the seasons shift helps keep the hair fibre in decent shape year-round.
How do I actually know my hair type?
A few tell-tale signs to look out for:
Oily hair: roots turn shiny not long after washing.
Dry hair: rough ends, a general lack of suppleness.
Combination hair: oily at the roots, dry from mid-length down.
Fine hair: struggles to hold volume.
Thick or textured hair: tends to need more nourishment and definition.
Sensitive scalp: discomfort, itching or a tight feeling.
Not sure about your hair type? Take our free hair diagnosis and get your personalised routine in under 5 minutes.