Strengthening your hair means caring for it in a way that helps preserve its elasticity, suppleness and natural resistance. In other words, it means taking steps to prevent and reduce breakage, which can hinder healthy hair growth and lead to uneven lengths.
Strong, elastic hair is healthy hair. Maintaining this elasticity is important for all hair types, from straight to coily. For textured hair in particular, it is essential for achieving well-defined, bouncy and springy curls.
Much of the hair's strength comes from the cortex, where the keratin fibres are found. This structural protein plays a vital role in maintaining the hair's strength and resilience. At the same time, it is equally important to care for the surface of the hair by replenishing its lipid layer with nourishing plant oils. This helps lubricate and protect the hair fibre from external aggressors. Well-lubricated hair is better able to retain its keratin, helping it stay stronger, smoother and naturally shinier.







































