Whether you're after a quick fix or building a proper routine, everything here is sorted by what your hair's actually dealing with, hair type, specific concern, or both.
Look after your hair, in many different ways
There's more than one way to build a routine, and most of them work better together than alone.
Hair masks
A concentrated, leave-on treatment for deeper repair and moisture than a regular conditioner offers. The neutral hair mask is a solid, nourishing everyday option.
Hair serums
Lightweight and usually applied straight to the scalp, serums tend to target one specific job, strengthening, densifying, hair loss, rather than doing everything at once. Aroma-Zone's Keratin AA, Peptides & Hyaluronic Acid Hair Serum and Strengthening & Densifying Hair Serum are two of our most reached-for.
Supplements for healthier hair
An inside-out approach, on the basis that hair health starts with nutrition as much as anything applied topically. Our Hair Complex is built around Beaulixir®, a blend of saw palmetto, borage, flax, wheat and rye oils, alongside pine bark phytosterols, zinc and natural biotin (vitamin B8), all working together to help strengthen the hair fibre from within. Zinc Bisglycinate supports both skin and hair.
Check out our complete guide on food supplements for hair.
Hair oils
Richer and more concentrated than a serum, oils work well for deep nourishment or as a pre-shampoo treatment. A few worth knowing: Chebe Infused Oil, a strengthening one, Organic Argan Oil, a well-known regenerating oil, and Haircare Oil With 7 Precious Oils, a repairing blend.
Active ingredients
Concentrated actives you mix into a base product rather than use alone. A handful genuinely earn their reputation for hair specifically: Keratin AA, Plant-Based Ceramides and Hydrolysed Rice Protein, all formulated for hair strengthening, and Algo'Zinc, purifying and sebum-regulating for oilier scalps.
Hydrosols for hair
Gentler than an essential oil, a hydrosol can be used as a light, leave-in spritz or added to a mask. Aroma-Zone's Organic Atlas Cedarwood Hydrosol is purifying, a good option for a scalp that needs a lighter touch.
Brushing and massaging
Sometimes it's not about a product at all. Our Scalp Massaging Brush, formulated with hair strengthening in mind, helps stimulate circulation during shampooing, a small habit that adds up over time.
Natural hair dye
For anyone looking to avoid ammonia and synthetic dyes altogether, our Neutral Henna is a plant-based option, traditionally used to help strengthen and add shine to hair rather than simply change its colour.
Unlike chemical dyes, henna coats the hair shaft rather than penetrating it, so it won't lighten hair, but it's a gentler way to add depth, shine and a subtle reddish tint depending on hair's natural tone.
A simple, genuinely popular routine
Some of the best-loved products here work well together as a starting point.
For example, cleanse and nourish with the Neutral Hair Mask, massage the scalp with the Keratin AA, Peptides & Hyaluronic Acid Hair Serum, and finish lengths with the Organic Native Aloe Vera Gel for definition without any heaviness.
All three are genuine bestsellers here, not by accident!
If hair loss or thinning is the main concern, the Strengthening & Densifying Hair Serum is worth adding in, alongside the Hair Complex food supplement for an inside-out approach.
It's worth checking with your GP first if you're pregnant, breastfeeding, on medication, or have an existing health condition, and if the shedding feels sudden or excessive, it's always worth getting it checked properly rather than relying on a routine alone.
How to find what you actually need
Rather than scrolling through all 45 products, it's worth filtering by hair type (dry, oily, combination, wavy or curly, normal) or by concern (hair loss, lack of volume, damaged hair, softness and shine, and more).
Not sure where you fit? Our hair routine assessment takes about two minutes and points you towards what's actually worth trying.
