Inside and Out Hair Volume Routine – 4 steps
Hair shine
Moisturizing
£44.50
5 items
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This kit contains:
£2.00
10 ml
£5.50
250 ml
2 options
£8.00
30 ml
4 options
£20.00
article
£9.00
200 ml
Inside and Out Hair Volume Routine – 4 steps
Why we love it
Strengthens the hair shaft
Works inside the body and out for visibly more resilient and stronger hair.
Protects and moisturises the hair
A complete routine to restore volume, strength and shine to your hair every day
Suitable for
All hair types.
Particularly suitable for fine hair lacking volume and weakened by daily stressors.
Step 1 — CLEANSE – Palm-free neutral shampoo base + Rice Protein volume-boosting active ingredient
Add 10 ml of the Rice Protein active ingredient directly into the 250 ml shampoo bottle and shake thoroughly to ensure it is well mixed. On wet hair, apply a small amount of shampoo, gently massage the scalp to work up a lather, then rinse. Recommended use: 1 to 2 applications per week. Washing your hair too frequently can disrupt the natural sebum balance. Storage: When stored away from heat and light and manufactured under optimal hygienic conditions, your product will keep for 3 months.
Step 2 — DETANGLING - Detangling & Repairing Conditioner
For dry, curly or textured hair:
Apply a generous amount of the conditioner to clean, wet and towel-dried hair, from roots to ends. Leave on for 3 to 5 minutes to maximise its benefits, then rinse thoroughly.
For normal, fine or oily hair:
Apply the conditioner only to the lengths and ends, avoiding the roots. Leave on for 1 to 2 minutes before rinsing thoroughly.
Step 3 — TARGET — 10% Niacinamide, Copper & Zinc Serum
Apply directly to the scalp three times a week, then massage in using a massage brush or your fingertips. Use circular movements to thoroughly stimulate the scalp and promote voluminous hair.
Step 4 — RESTRUCTURE - Keratin dietary supplement
Take 2 capsules a day with a glass of water, for a minimum of 3 months.
Neutral, palm-oil-free shampoo base + Volume-boosting active ingredient: rice proteins
Enriched with organic lime blossom hydrosol, organic inulin and arginine – renowned for their soothing, moisturising, detangling and strengthening properties – this cleansing base cleanses thoroughly without weighing the hair down.
The active booster: the addition of rice proteins helps coat the hair fibre and promote volume.
Discover the palm-free neutral shampoo base
Discover the Rice Protein Volume-Boosting Active Ingredient
Detangling & Repairing Conditioner
Designed for damaged hair, this certified organic detangling and repairing conditioner repairs, coats and reduces breakage by 94% from the very first use¹. Free from sulphate-based surfactants and silicones, its innovative Keratin + Fruit Acids complex works both inside and outside the hair fibre to leave hair visibly strengthened and enhanced.
¹ Instrumental test carried out by an independent laboratory
Discover the Detangling & Repairing Conditioner
10% Niacinamide, Copper & Zinc Serum
Used as a hair care treatment, niacinamide stimulates keratin production, strengthens the hair, restores volume and balances the scalp.
When applied using circular motions, it helps to boost hair volume.
Discover the 10% Niacinamide, Copper & Zinc Serum
Keratin dietary supplement
This formula contains a patented active ingredient, Cynatine HNS®, which has been clinically proven to strengthen each hair fibre. This supplement restructures the hair fibre and improves its composition by supplying the hair bulb with the amino acids necessary for keratin synthesis.
Detangling & Repairing Conditioner
94% less breakage when combing from the very first application¹
78% reduction in split ends²
¹ Instrumental test carried out by an independent laboratory
² % satisfaction rate for the criterion mentioned; test carried out by an independent laboratory on 33 volunteers over 28 days with two applications per week
Keratin dietary supplement
For beautiful hair¹:
100%: Participants experienced a measured reduction in hair loss of between 20% and 47% after just 30 days
90 per cent: Study participants experienced an increase in the number of hairs in the anagen phase and a reduction in the number of hairs in the telogen phase
65 per cent: Improvement in hair shine, reported by 95 per cent of participants.
¹ A randomised, double-blind, placebo-controlled clinical trial involving 100 male and female volunteers, administered a daily dose of 500 mg of Cynatine HNS® for 90 days.
Active ingredient: Hydrolysed rice proteins
Ingredients: Hydrolysed rice protein
Neutral, palm-free shampoo base
Ingredients: Aqua (purified water), Tilia Vulgaris Flower Water* (organic lime blossom hydrosol), Sodium Cocoamphoacetate (mild surfactant derived from coconut oil), Erythritol (natural detangling and moisturising agent derived from sugar), Lauryl Glucoside (mild surfactant derived from coconut oil and non-GMO maize sugar), Lactic acid (pH adjuster), Disodium Cocoyl Glutamate (mild surfactant derived from coconut oil), Glycerin** (organic vegetable glycerine), Inulin* (organic natural conditioning agent), Glyceryl Caprylate (naturally derived antimicrobial agent), Sodium Chloride (salt), Arginine (natural amino acid), PCA Glyceryl Oleate (conditioning and moisturising agent derived from coconut oil), Levulinic Acid (naturally derived antimicrobial agent), Sodium Anisate (naturally derived antimicrobial agent), Sodium Levulinate (naturally derived antimicrobial agent).
*Ingredient sourced from Organic Farming.
** Processed from organic ingredients.
Eco-friendly and Organic Cosmetics certified by Ecocert Greenlife in accordance with the Ecocert standard, available at: http://cosmetiques.ecocert.com
Keratin AA & Fruit Acids Detangling and Repairing Conditioner
Ingredients: Aqua (water), Cetearyl Alcohol (mild, naturally derived emulsifier), Glycerin (vegetable glycerine), Stearyl/Behenyl Betainate Esylate (natural detangling agent derived from beetroot and rapeseed), Coco-Caprylate (naturally derived emollient), Sodium Lactate (conditioning agent), Behenyl Alcohol (plant-based emulsifier and conditioning agent), Inulin* (organic natural conditioning agent), Simmondsia Chinensis Seed Oil* (organic jojoba oil), Stearyl Alcohol (plant-based emulsifier and conditioning agent), Keratin Amino Acids (vegan keratin amino acids), Vaccinium myrtillus fruit extract (bilberry extract standardised for AHAs), succinic acid, Citrus limon fruit extract (lemon extract standardised for AHAs), Citrus aurantium dulcis fruit extract (orange extract standardised for AHAs), Acer saccharum extract (sugar cane extract standardised for AHAs), Arginine (natural amino acid), PCA Glyceryl Oleate (naturally derived conditioning agent), Lactic Acid (lactic acid, AHA), Saccharum Officinarum Extract (maple extract standardised for AHA), Aloe Barbadensis Leaf Juice Powder* (organic aloe vera powder), Ceratonia siliqua gum (carob gum), Sodium levulinate (naturally derived antimicrobial agent), Levulinic acid (naturally derived antimicrobial agent), Pentylene glycol (naturally derived antimicrobial agent), Tocopherol (vitamin E), Dehydroacetic acid (preservative), Benzyl alcohol (preservative).
*Ingredients sourced from Organic Farming. 99.4% of the total is of natural origin. 45.9% of the total ingredients are sourced from Organic Farming. COSMOS ORGANIC certified by Ecocert Greenlife in accordance with the COSMOS standard.
Concentrated Niacinamide Serum
Ingredients: Aqua, Niacinamide (10%), Salix nigra bark extract (black willow extract or plant-based salicylic acid, with powerful antimicrobial effects), Zinc PCA (zinc PCA salt), Sodium hyaluronate (hyaluronic acid obtained through biotechnology), Levulinic acid (natural preservative), Copper PCA (copper PCA salt), Sodium levulinate (natural preservative), Glycerin (vegetable glycerine), Biosaccharide gum-1 (natural active ingredient Fucocert produced using biotechnology), Glyceryl caprylate, Sodium anisate (natural preservatives), Tetrasodium glutamate diacetate (chelating agent).
Keratin food supplement
Ingredients: Cynatine® HNS (soluble keratin hydrolysate); capsule shell: hydroxypropyl methylcellulose; coconut MCT oil. May contain traces of sulphites.
Active ingredient: Hydrolysed rice proteins
Storage
Store at room temperature, away from moisture and light. Close the bottle tightly after use.
Precautions
Keep out of reach of children.
Do not swallow; avoid contact with the eyes.
Follow the recommended dosages.
Neutral shampoo base
Storage
My base on its own: Store your shampoo base away from heat.
My personalised base: If stored correctly away from heat and light and made under optimal hygienic conditions, your product will keep for 3 months.
Precautions
Avoid contact with the eyes.
In case of contact with the eyes, rinse immediately with clean water.
Personalisation is recommended for adults only.
Detangling and repairing conditioner
Storage
Shelf life: 9 months
Precautions
Store away from heat and light.
Avoid contact with the eyes; in case of contact, rinse immediately with clean water.
10% Niacinamide, Copper & Zinc Serum
Storage
Store at room temperature, away from heat and light, ensuring the bottle is tightly closed after use.
The PAO (Period After Opening) for this product is 9 months.
Precautions
If irritation occurs, discontinue use.
Keep out of reach of children.
Suitable for non-sensitive combination to oily, acne-prone skin.
Not suitable for skin prone to erythrocouperotic redness.
*If used on both the face and scalp, only one application per day is required.
Keratin – 60 capsules – Food supplement
Storage
Store away from light, heat and moisture, in a tightly closed jar.
Precautions
Not a substitute for a varied and balanced diet and a healthy lifestyle.
Do not exceed the recommended daily intake.
For adults only.
Not recommended for pregnant or breastfeeding women.
Keep out of reach of children.
Responsible Person
EU responsible person: Aroma-Zone FR-84220 Cabrières d’Avignon
UK responsible person: Obelis UK Ltd, Sandford Gate, Oxford, OX4 6LB, UK
(1) Harland DP, Popescu C, Richena M, Deb-Choudhury S, Wichlatz C, Lee E, Plowman JE. The susceptibility of disulphide bonds to modification in keratin fibres undergoing tensile stress.
Biophys J. 7 June 2022;121(11):2168–2179. doi: 10.1016/j.bpj.2022.04.029. Epub 27 April 2022. PMID: 35477858; PMCID: PMC9247342.
The more lipids a grey hair lacks, the more water it loses rather than retaining:
https://pubmed.ncbi.nlm.nih.gov/30758871/
Immediate volumising effect – rice proteins
https://shayandcompany.com/product/hydrolyzed-rice-protein/
Fine hair – reduced diameter and volume
https://www.sciencedirect.com/science/article/abs/pii/S1047847722000788
Grey hair – loss of lipids and porosity
https://www.mdpi.com/2079-9284/9/6/124
Oily hair – sebum and loss of volume
https://pmc.ncbi.nlm.nih.gov/articles/PMC11705510/
Oil treatment – jojoba vs. heavy oils
https://pmc.ncbi.nlm.nih.gov/articles/PMC8197201/
Whilst adding volume
https://www.mdpi.com/1420-3049/29/10/2288
Frequently Asked Questions
For an instant volumising effect, you need to target the structure and support of the hair fibre right from the root. Coating polymers (proteins, sugars) create a lightweight film around the hair that increases its diameter, whilst plant-based powders absorb excess sebum and lift the roots.
The right active ingredient to incorporate into your haircare routine: hydrolysed rice proteins, known for their immediate coating and volumising effect without weighing the hair down.
The right technique: dry your hair upside down to maximise volume right from the roots.
Fine hair has a naturally small diameter, which limits its ability to create volume. It is therefore essential to opt for lightweight formulas that do not weigh the hair down, whilst providing structure.
Opt for water-based products (serums, shampoos) and avoid oily products, which could weigh down the hair shaft and flatten the hair against the scalp.
The right approach: opt for film-forming active ingredients that visually thicken the hair shaft without leaving a greasy residue.
You can incorporate rice proteins , which strengthen and coat fine or limp hair, into your routine (shampoo or serum).
Grey hair is often drier, stiffer and more porous as it contains less melanin and natural lipids. The result is that it can lack suppleness and hold, which affects its volume.
The challenge is twofold: to moisturise without weighing the hair down and to tame it without making it stiff.
The right approach: opt for lightweight moisturising products such as the 3.5% Concentrated Hyaluronic Acid Serum combined with plumping active ingredients (rice proteins, plant-based collagen, keratin AA) to restore body and elasticity to the hair fibre.
The right approach: start by tackling the issue of hair that becomes greasy quickly. Opt for a detoxifying routine to cleanse the roots and help the scalp regain its balance. You can use the cleansing shampoo base enriched with Algo’Zinc active ingredient. This complex, extracted from Laminaria seaweed, has recognised purifying, sebum-regulating and soothing properties and helps to purify the scalp.
In addition, you can apply a pre-shampoo mask containing plant powders and/or clays (such as nettle or rhassoul) to absorb excess sebum and restore volume right from the roots.
An oil treatment can be beneficial, but only if it is suitable for your hair type and used sparingly. Plant-based oils nourish and strengthen the hair fibre, but in excess, they can weigh the hair down and reduce volume, particularly on fine hair.
The right approach: apply your oil treatment only to the lengths, in small quantities – just a few drops – and opt for oils with a light texture, such as jojoba oil, kukui or macadamia.
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