Visible signs of ageing can appear progressively through dehydration, loss of firmness, uneven skin texture and reduced radiance. Concentrated in targeted active ingredients, serums can help support smoother-looking skin while complementing both morning and evening skincare routines.
Lightweight and easy to layer, anti-ageing formulas are often integrated into skincare routines designed to support hydration, firmness and skin comfort over time. Ingredients such as hyaluronic acid, retinal, bakuchiol, vegan collagen and peptides are commonly used to target multiple visible signs of ageing simultaneously.
What is an anti-ageing serum?
An anti-ageing serum is a concentrated skincare treatment formulated to target common signs of skin ageing such as wrinkles, dehydration, dullness and loss of firmness.
Unlike richer creams, serums are designed with lightweight textures that absorb quickly into the skin and can easily be layered within a skincare routine.
A face serum for mature skin can help support hydration, radiance and smoother-looking skin, depending on the active ingredients selected.
What are the benefits of anti-ageing serums for the skin?
Targeted serums are often used to support several skin concerns simultaneously while maintaining skin comfort and hydration.
Hydration and plumper-looking skin
Hydrating ingredients such as hyaluronic acid help attract and retain water within the skin, supporting a fresher, plumper-looking complexion. Well-hydrated skin may also appear smoother and more supple over time.
Firmer-looking skin and improved elasticity
As skin matures, collagen production naturally declines. Ingredients such as vegan collagen, peptides and copper peptides are commonly used in routines designed to support elasticity and toned-looking skin.
Smoother-looking wrinkles and fine lines
Retinal and bakuchiol are popular active ingredients used in routines targeting wrinkles, uneven texture and visible signs of ageing. These ingredients are appreciated for helping improve skin texture while supporting a smoother look.
Glow and radiance support
Dull-looking skin can benefit from routines focused on hydration and complexion radiance. Anyone looking to revive their glow can also explore our skin radiance serums.
Which active ingredients are commonly used in anti-ageing skincare?
Modern anti-ageing skincare often combines complementary active ingredients to target hydration, firmness and visible signs of ageing simultaneously.
Hyaluronic acid: appreciated for helping maintain optimal hydration and skin comfort. Multi-molecular weight formulas can help provide both immediate hydration and longer-lasting comfort
Retinal: a vitamin A derivative, commonly used in evening routines targeting wrinkles, uneven skin texture and loss of radiance. Because retinal can increase skin sensitivity, daily SPF protection is generally recommended.
Peptides and vegan collagen: often integrated into routines targeting visible loss of firmness and elasticity.
Bakuchiol: a gentler alternative to retinol, increasingly appreciated by those looking for a milder anti-ageing approach. Suitable for sensitive skin, combination skin, early signs of ageing and dull-looking skin.
Spilanthes: a botanical active used in routines targeting expression lines, appreciated for supporting skin comfort while softening the look of facial tension lines.
How to choose an anti-ageing serum according to your skin type
Dry and dehydrated skin
Often benefits from formulas combining hydration and comfort-focused ingredients such as hyaluronic acid 3.5%, vegan collagen and peptides, designed to support suppleness and reduce feelings of tightness.
Oily and combination skin
May prefer lightweight, fast-absorbing textures formulated with bakuchiol, retinal or niacinamide, helping target visible signs of ageing without a heavy finish. Those with blemish-prone skin can also explore our anti-blemish serums.
Sensitive skin
May benefit from gentler approaches focused on hydration and comfort. Bakuchiol, spilanthes and hyaluronic acid are often appreciated for delicate or reactive skin types.
Mature skin over 50
May benefit from routines combining retinal, vegan collagen, copper peptides and pro-elastin, commonly integrated into routines targeting visible loss of density, elasticity and radiance.
At what age should you start using anti-ageing skincare?
20s
Focus generally placed on hydration, antioxidant protection and maintaining the skin barrier, with ingredients such as vitamin C, astaxanthin and hyaluronic acid.
30s
Early fine lines and reduced radiance may begin to appear. Bakuchiol and hydrating serums are often integrated into routines targeting smoother-looking skin and glow.
40s onwards
Routines may progressively include retinal, peptides and collagen-focused formulas designed to support firmness and elasticity.
A proactive, healthy-ageing approach can help maintain skin quality and comfort over time.
How to apply an anti-ageing serum correctly
Morning or evening application
Hydrating ingredients such as hyaluronic acid can generally be used both morning and evening, while retinal is usually recommended for nighttime use.
How many drops should you use?
Generally, 2 to 3 drops are sufficient for the entire face and neck.
Before or after moisturiser?
Serums are generally applied after cleansing and before moisturiser.
Can anti-ageing serums be layered together?
Complementary serums can often be combined depending on your skin's tolerance and your skincare goals.
Popular combinations include:
Hyaluronic acid + retinal
Bakuchiol + hyaluronic acid
Collagen + peptides
It's generally recommended to avoid combining strong exfoliating acids with retinal in the same routine if your skin is sensitive.
Complete your skincare routine
Anti-ageing serums can be combined with complementary products depending on your skin concerns and routine preferences. To build a more complete routine, you can also explore:
Our skin radiance serums for glow and complexion radiance
Our facial oils for nourishment and skin comfort
Our eye care selection for targeted eye area concerns
Our natural facial care products for a complete skincare ritual
