The eye contour is the area of skin around the eyes that is thinner and more sensitive than the rest of the skin on the face. This part of the face is often the first to show signs of ageing. Facial skin is particularly vulnerable. The absence of a hydrolipidic film and sebaceous glands in this area, as well as the thinness of the skin, explain this fragility. It also lacks support fibres such as collagen and elastin, which encourages sagging skin, loss of volume and the formation of puffiness. As a result, the area around the eyes is often one of the first to be affected by skin ageing.

Our natural tips for plumping up the eye area
Published on: Tuesday, January 09, 2024, Updated on: Tuesday, September 15, 2026
Constantly stressed and exposed to external aggressions, the eye contour area is often the first area to show signs of fatigue and skin ageing. Dark circles and bags under the eyes, expression lines - as the skin around the eyes "wrinkles" , it can give the face an aged, tired look. In this article, you'll find all our tips and natural recipes for preventing sagging skin around the eyes. You'll also discover a skincare routine designed to help plump up the eye area.
Contents
Related products
What is the eye contour?
What causes sagging around the eyes?
Sagging skin around the eyes can be caused by a number of factors:
Natural ageing: Over time, the production of collagen and elastin decreases, leading to a loss of skin firmness. The skin is then more likely to develop wrinkles.
Sun exposure: UV rays accelerate skin ageing by damaging collagen and elastin fibres.
Repetitive movements : Blinking and facial expressions put a lot of stress on this area, encouraging the appearance of expression lines.
Dehydration: The skin around the eyes is fragile and sensitive to dehydration, which accentuates creases and wrinkles.
Environmental factors: Pollution, lack of sleep and smoking can make this area more fragile and accelerate skin ageing.
Symptoms to look out for
When the skin around the eyes begins to slacken, several signs can be observed:
The appearance of wrinkles and fine lines: the famous "crow's feet" at the corners of the eyes are common.
More noticeable bags under the eyes: Caused by a slackening of the tissues which encourages the accumulation of fluid or fat.
The skin around the eyes becomes duller: and dark circles may become more pronounced and coloured, accentuating the shadows under the eyes and giving a more tired appearance.
The texture of this area becomes finer and more fragile, increasing the risk of fine lines and wrinkles.
What are the best active ingredients for plumping the eye area?

Hyaluronic acid
A genuine anti-ageing and moisturising ally, hyaluronic acid has the ability to retain up to 1,000 times its weight in water. By combating dehydration, it helps to keep skin smooth and plump. In this way, hyaluronic acid helps to anticipate the appearance of fine lines and wrinkles, preserving the skin's elasticity and youthfulness.
Discover lipid-soluble hyaluronic acid cosmetic active ingredient

Natural caffeine active ingredient
Known for its stimulating and energising properties, caffeine is an active ingredient that is frequently used to create anti-puffiness and anti-fatigue skincare products for the eye contour area.

Active ingredient - Coenzyme Q11
This powerful, naturally-derived anti-free radical active ingredient is known to combat the signs of premature skin ageing caused by oxidative stress, particularly when exposed to the sun. It works by protecting the skin from free radicals, fighting collagen breakdown and the formation of wrinkles.

Active ingredient - Line-less
Line-less is an anti-wrinkle active ingredient specifically targeted at expression lines, as it acts on skin micro-contractions. It can be used to prepare preventive, smoothing and "wrinkle-removing" anti-wrinkle skincare products and is particularly interesting for formulating eye and lip contour care products.

Active ingredient - Eye contour
Ideal for tired, dark eyes, this naturally-derived cosmetic active ingredient is proven effective in reducing dark circles. It can easily be incorporated into your skincare products to brighten the eye contour area and quickly brighten up the look.
What routine should you adopt to protect the eye contour area?
By opting for a targeted skincare routine, you can effectively and naturally reduce the appearance of fine lines and wrinkles.

Plum & Oat make-up remover oil
100% natural origin, this cleansing oil removes make-up (even when waterproof) and impurities in a single step. It effectively removes make-up and nourishes the skin without irritating. Its minimalist formula with 4 precious oils of Plum, Oat, Castor and Jojoba offers an ultra-gentle texture suitable for all skin types, even the most delicate.

ORGANIC Cornflower hydrosol
Used after make-up removal, it eliminates the last oily residues of make-up and make-up remover and revitalises tired or delicate eyes.

Caffeine & Helichrysum Eye Contour serum
A concentrate of Caffeine, Helichrysum, Wild Ginger and Hyaluronic Acid, our concentrated eye contour serum is ideal for smoothing, firming and illuminating the eyes. By moisturising the eye area and boosting blood and lymph circulation, it works in a targeted way to reduce dark circles and puffiness, without leaving a sticky effect.
Apply this serum to clean, dry skin, massaging gently into the eye contour area with the roll-on ball.

The Rose Quartz Massage Mushroom
Used daily after applying your facial oil, serum or cream, it relaxes the features and smoothes fine lines and wrinkles. Massaged into the eye contour area, it activates blood circulation and helps reduce dark circles and puffiness.
Traditional remedies to naturally plump up the eye area
These simple tips help to revitalise the eye area, reduce signs of fatigue and promote more radiant eyes. Incorporate these practices to naturally plump up the eye area and maintain a smooth, revitalised eye contour.
Don't neglect your sleep: Taking care of your eye area means first and foremost getting a good night's sleep. A lack of sleep can accelerate the appearance of fine lines, wrinkles, dark circles and puffiness. Sleeping between 7 and 9 hours a night allows your body to rest, your skin to regenerate properly and helps maintain a toned, plumped-up eye area.
Stay well hydrated: To avoid dry skin and prevent the appearance of fine dehydration lines, make sure you drink enough water throughout the day (1 L - 1.5 L) to hydrate your body from the inside out, promote blood and lymph circulation and help your body eliminate toxins.
Protect your skin from the sun: Don't forget to protect your skin from the sun all year round to avoid sun damage and the appearance of fine lines, puffiness or dark circles. Wear wide-lens sunglasses to protect the area around the eyes.
Don't neglect make-up removal: Skipping make-up removal helps to dry out and weaken the eye area. So remember to remove your eye make-up with products specially designed for this area of the face to prevent the appearance of dehydration lines and crow's feet.
Eat a balanced diet: To look after your eye area, we recommend you eat a balanced and varied diet, including fruit and vegetables, protein and fibre. In addition, don't skimp on ingredients such as red fruit, green vegetables and nuts, which are rich in antioxidants and stimulate collagen production. Finally, be sure to limit your intake of salt, which slows down microcirculation.
Self-massage: An effective solution for the eye contour area
To boost lymphatic circulation, you can perform a self-massage. To massage the eye area, first wash your hands in cold water. Use your fingertips or a dedicated tool, such as a quartz massage mushroom. Apply light pressure from the inside of the eye area outwards, smoothing the skin slightly or tapping gently to activate blood circulation.
In addition, to reduce puffiness in the area, you can use our Caffeine & Helichrysum Eye Serum during your massage.
Our anti-wrinkle cream recipes for the eye contour area
Precautions
It's important to choose eye care products carefully and avoid certain potentially irritating ingredients. Opt for products formulated without alcohol or fragrance, as these substances can dry out or irritate this delicate area. Also check that the moisturiser you apply is specifically designed for the eye area or has been ophthalmologically tested. These precautions ensure that the product is suitable and safe for the eyes, limiting the risk of adverse reactions or sensitisation.
Expert advice
Apply cold compresses: To awaken the eyes, use cold tea bags, spoons left in the fridge, cucumber slices, compresses soaked in cold water or Cornflower hydrosol... And place them gently under your eyes for a few minutes. The cold stimulates microcirculation and revives the tissues, leaving your eyes looking fresh and awake.
Spotlight on Our Writer, Louise Hourcade

After graduating from ESCP Business School in 2020, Louise began her career as a writer in 2021. Today, she writes a newsletter in which she shares cultural recommendations, as well as more personal articles, such as dating apps, therapy and career guidance. She also writes for the media, brands and agencies on subjects such as well-being, mental health, culture, and society.
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