Natural facial cleansing

Adopting a more natural approach to facial cleansing allows you to look after your skin on a daily basis while minimising exposure to potentially irritating ingredients. The aim is to preserve the skin’s natural functions, while respecting its balance and specific needs. Here are the main reasons to incorporate this approach into your routine.

Respecting your skin type

Every skin type has different needs: dry, oily, combination or sensitive. A tailored, more natural cleansing routine better respects these specific characteristics, without irritating or upsetting the skin’s balance. This helps maintain optimal skin comfort on a daily basis.

Preserving the skin’s balance

The skin has a hydrolipidic film that provides natural protection. Overly harsh cleansing can weaken the skin barrier and lead to tightness, excess sebum or blemishes. A gentler approach helps to maintain this essential balance.

Limiting harsh ingredients

Some cleansers may contain surfactants or foaming agents that can irritate the skin. Opting for more natural formulations helps to reduce exposure to these ingredients and promotes better skin tolerance.

Respecting the skin’s protective barrier

The skin acts as a barrier against external aggressors. Gentle cleansing helps to preserve this protective function, while effectively removing impurities that have built up throughout the day.

Promoting more comfortable skin on a daily basis

By minimising irritation and respecting the skin’s natural functions, gentle cleansing helps to provide a lasting feeling of comfort. The skin is less prone to redness, tightness and imbalances.

After removing make-up, cleansing your face with a gentle, suitable product is an essential step. Choosing the right cleanser therefore plays a key role in maintaining the health and comfort of your skin on a daily basis. Let’s take a look at the benefits of choosing a cleanser suited to your needs: 

• Cleanses the skin thoroughly without irritating it: a suitable cleanser effectively removes impurities, pollution and sebum while respecting the skin’s sensitivity

• Preserves the skin’s balance: by respecting the hydrolipidic film, it prevents imbalances such as tightness, excessive shine or dry patches

• Improves skin comfort: a specially formulated cleanser minimises feelings of discomfort, redness or tightness after cleansing

• Reduces blemishes: by gently cleansing the pores, it helps prevent the appearance of blackheads and blemishes

• Optimises the effectiveness of subsequent skincare products: clean, balanced skin absorbs the active ingredients in the products applied afterwards (hydrolats, serums, creams) more effectively

• Respects the specific needs of every skin type: each skin type benefits from a tailored solution (hydration, sebum regulation, gentleness), for a more harmonious result day after day.

Adopting a natural facial cleansing routine means establishing simple, gentle skincare habits that respect your skin. Each step plays a specific role and can be adapted to suit your needs, your skin type and your preferences at any given time. The aim is to cleanse effectively while maintaining your skin’s natural balance and ensuring it feels comfortable day in, day out.

Step 1: Natural make-up removal

Make-up removal is the first essential step in your evening facial cleansing routine. It removes make-up, as well as some of the impurities that have built up throughout the day. Depending on your preferences and needs, you can opt for a plant-based oil, which you can incorporate into a neutral base at a concentration of up to 5 per cent to create a make-up remover emulsion, or at a concentration of 30 to 95 per cent to prepare a micellar oil. You can also choose a make-up remover balm, which gently dissolves oils while being gentle on the skin and the eye area. This step perfectly prepares the skin for cleansing.

Step 2: Cleansing with a gentle cleanser

Once your make-up has been removed, cleansing completes the routine. Using a gentle cleanser suited to your skin type, you’ll remove any remaining residues such as sebum, sweat or pollution particles that have built up throughout the day. Depending on your needs, you can choose a gel, cream or soap-free cleansing bar. The important thing is to treat your skin with care, without stripping or drying it out.

Step 3: Skincare lotion

After cleansing, the toner helps to rebalance and soothe the skin. This is a gentle step that helps to tone the complexion, refine the skin’s texture and prepare it for the next steps in your skincare routine. Depending on your preferences, you can choose a moisturising, purifying or soothing toner, based on your skin’s needs at that moment.

Step 4: Exfoliation, once a week

Exfoliation complements your natural facial cleansing routine, but should only be done once a week to avoid irritating the skin. It helps remove dead skin cells and smooth the skin’s texture to reveal a more radiant complexion.

Please note: exfoliation should always be carried out gently. Rubbing too hard or exfoliating too frequently can actually weaken the skin and cause reactions such as redness, tightness or excess sebum production. It is therefore important to tailor this treatment to your needs: opt for very gentle exfoliants for sensitive skin and slightly more purifying textures for combination to oily skin, whilst ensuring you remain gentle in your movements.

There are several types of natural facial cleansers, with a variety of textures to suit the preferences and needs of every skin type: cleansing gels, cleansing bars, cleansing powders and cleansing creams. Each one gently cleanses the skin whilst respecting its natural balance:

Cleansing bars

Soap-free Gentle Cleansing Bar with Organic Kaolin & Oats

This solid cleansing bar, certified organic and 100 per cent natural, is specially formulated to gently cleanse the skin. Enriched with white clay (kaolin) and organic oat powder, it helps to soothe and soften the skin while respecting the hydrolipidic film. Its creamy lather cleanses the face without drying it out, leaving the skin supple and comfortable. It is suitable for all skin types, even the most sensitive. To use, wet your face and the cleansing bar, work the product into a lather in your hands or directly on the skin, gently massage your face, then rinse with clean water.

Discover the Organic Kaolin & Oat Soap-Free Cleansing Bar

Pure Neem & Organic Tea Tree Soap-Free Cleansing Bar

This cleansing bar is specially formulated for combination to oily skin or skin prone to blemishes. Thanks to the purifying properties of neem and tea tree, it helps to deeply cleanse the skin while reducing excess sebum and blemishes. Your skin will feel clean, fresh and purified after use. To use, wet your face and the cleansing bar, work into a lather in your hands, apply the lather to your face whilst massaging gently, then rinse thoroughly.

Discover the Organic Neem & Tea Tree Soap-Free Cleansing Bar

Cleansing gel

Gentle Prebiotic, Zinc & Cucumber Cleansing Gel

This facial cleansing gel gently purifies the skin thanks to a formula combining prebiotics, zinc and cucumber. It helps to cleanse the skin, regulate excess sebum and maintain the skin’s natural balance, while leaving it feeling refreshed. It is particularly suitable for combination to oily skin or skin prone to blemishes. To use, apply a small amount of gel to your damp face and neck, massage gently to work into a lather, then rinse with lukewarm water.

Discover the Gentle Prebiotic, Zinc & Cucumber Cleansing Gel

Cleansing powder

Papaya & Vitamin C Enzymatic Cleansing Powder

This unique cleansing powder transforms into a lather on contact with water to gently cleanse the skin. Thanks to papaya enzymes and vitamin C, it helps remove impurities, refine the skin’s texture and reveal a radiant complexion whilst providing a very gentle exfoliation. To use, pour a small amount of powder into the palm of your hand, add a little water to form a lather, then gently massage into the face before rinsing.

Discover the Papaya & Vitamin C Enzymatic Cleansing Powder

To preserve your skin’s natural balance, facial cleansing should always be carried out using simple, gentle movements. A few good habits are all it takes to cleanse the skin effectively whilst respecting its sensitivity and protective barrier: 

1. Opt for gentle movements: when cleansing your face, always use light, gentle movements. The skin on your face is particularly thin and sensitive: movements that are too forceful can irritate it or weaken its natural barrier 

2. Gently massage the skin: taking a few moments to massage your face whilst applying the cleanser helps to remove impurities, excess sebum and traces of pollution more effectively. Small circular movements with your fingertips help the product work more effectively whilst gently stimulating the skin

3. Avoid excessive rubbing: rubbing the skin too vigorously, particularly with a towel or when exfoliating, can cause redness and discomfort. After cleansing, pat your face dry with a clean, soft towel rather than rubbing it

4. Use lukewarm water: water that is too hot can dry out the skin and disrupt the hydrolipidic film, whilst water that is too cold may be less pleasant when rinsing off skincare products. Lukewarm water allows you to cleanse the skin comfortably whilst maintaining its natural balance

5. Adapt your routine to your skin type: every skin type has different needs. If your skin is dry or sensitive, opt for very gentle cleansers and limit exfoliation. Combination to oily skin, on the other hand, may benefit from slightly purifying cleansers to help regulate excess sebum

6. Stick to a regular cleansing routine: cleansing your face in the morning and evening helps remove impurities that have built up throughout the day and night. The key is to listen to your skin and adapt your routine to its needs to maintain comfort and balance

The advice provided in this article is intended to guide you through your facial cleansing routine, but it is not a substitute for the instructions on product packaging or the advice of a professional. To preserve the quality and effectiveness of your skincare products, ensure you store them away from heat and light, and close the containers properly after each use. Cleansing bars should be left to dry in a dry place after use, without prolonged contact with water, to extend their lifespan. As for cleansing gels, they may become slightly cloudy when exposed to cold temperatures, though this does not affect their quality: simply allow them to return to room temperature to restore their original appearance. Finally, always adhere to the ‘use by’ date after opening indicated on the product.

To really get the most out of your facial cleansing routine, remember to choose a cleanser that suits not only your skin type, but also the current condition of your skin. Indeed, your skin can change with the seasons, due to stress or even throughout your menstrual cycle: it may be drier in winter, oilier during periods of stress or more sensitive at certain times. A simple but highly effective tip is therefore to have two complementary cleansers and to alternate between them depending on your skin’s needs at any given time. This flexibility helps to better maintain your skin’s natural balance and avoid over-stressing it with just one product.