The hair’s building block
Produced by the keratinocytes in the hair follicle, keratin is a fibrous protein that accounts for around 90 per cent of the hair’s structure. It acts as a kind of internal cement that organises and holds together the different layers of the hair fibre, and determines its overall strength.
Strength and mechanical resilience
By forming fibres, keratin gives hair its resistance to pulling, brushing and everyday friction. It helps prevent breakage and hair that snaps easily. When this keratin structure is damaged, the hair becomes brittle.
Flexibility of the hair shaft
Keratin gives hair its elasticity. It allows it to bend, be styled and return to its natural shape without breaking. A good keratin content results in hair that is more supple and less prone to split ends and frizz.
Protection against external damage
Keratin forms a protective barrier that helps the hair withstand daily stresses, such as UV rays, heat from styling tools, chemical treatments, brushing and even friction against your pillow. It keeps the hair’s cuticle sealed and protects it from dehydration.
Softness and shine
A hair shaft rich in keratin has a more uniform surface, with tightly sealed cuticles that reflect light better. The hair is softer, shinier and silkier.
Maintaining hydration
Keratin helps to retain moisture in the hair. It helps to absorb moisture from the air and stores a certain amount of water within the hair shaft so that it neither becomes waterlogged nor dries out too quickly.













