What is kobido massage and what can it do for your face?

What is kobido massage and what can it do for your face?


By Olivia Rabadan

Published on: Wednesday, May 29, 2024, Updated on: Wednesday, October 28, 2026

Kobido massage, also known as the natural Japanese facelift, is becoming increasingly popular. And for good reason: this treatment offers a host of benefits for both the skin and the face. In this article, you’ll find everything you need to know about Kobido massage.

Contents

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What is a Kobido massage?

Kobido massage is an ancient Japanese facial massage technique that dates back more than 500 years. Also known as the “ancient path to beauty”, it is renowned for its rejuvenating and revitalizing effects. It combines rapid, rhythmic movements with sophisticated manual techniques and deeper pressure to target and stimulate the different layers of the skin and facial muscles. Kobido massage is distinguished by its holistic approach, combining massage, acupressure, and lymphatic drainage techniques to revitalise the skin, improve blood circulation and promote a radiant complexion.

Kobido massage: where does it come from?

Kobido massage takes its name from the meanings of ko (ancestral), bi (beauty), and do (way). The technique has been practiced since the 15th century and originated in a location south of Mount Fuji in Japan. According to legend, two masseuses were competing to win the favour of the empress, who had requested a special facial treatment. Unable to distinguish themselves from one another, the two masseuses founded a beauty salon called La Maison Kobido, which gradually opened its doors to the public before eventually reaching an international audience.

Why get a Kobido massage?

Kobido massage offers a natural, non-invasive approach to improving the health and appearance of facial skin. Here are a few reasons to choose this treatment:

  • Holistic approach: Kobido goes beyond superficial treatment, aiming to restore inner harmony and improve overall well-being.

  • Firming and anti-aging effects: By toning the facial muscles and stimulating blood and lymphatic circulation, Kobido helps reduce the appearance of wrinkles and fine lines.

  • Relaxation: The massage techniques used in Kobido promote relaxation, helping to ease stress and tension in the muscles of the face and neck.

  • Non-invasive and natural: Unlike other cosmetic treatments, Kobido requires no surgery or harsh chemicals.

  • Energy stimulation: Through precise, rhythmic movements, Kobido stimulates acupuncture points to help balance the body’s energy.

What are its benefits?

  • Skin rejuvenation: Reduces the appearance of wrinkles and fine lines by improving skin elasticity.

  • Improved circulation: Stimulates blood and lymphatic circulation, helping to eliminate toxins and deliver nutrients to the skin.

  • Muscle toning: Tones the facial muscles for a natural lifting effect.

  • Stress reduction: Promotes a state of deep relaxation, helping to reduce the negative effects of stress on the skin.

  • Energy balance: By stimulating acupuncture points, Kobido promotes harmonious energy balance.

  • Improved elasticity: Stimulates collagen and elastin production for firmer, more toned skin.

  • Radiance and luminosity: Promotes brighter, healthier skin by improving blood and lymphatic circulation.

  • Reduced muscle tension: Relaxes the muscles of the face and neck, easing accumulated tension.

  • Deep relaxation: Calms the mind and promotes a state of deep relaxation through soothing massage techniques.

  • Acupuncture Point Stimulation: Stimulates acupuncture points on the face to promote energy balance.

Kobido massage: Who is it for?

Kobido massage can be performed on most people, subject to the precautions outlined below. It is suitable for all skin types and ages.

Does Kobido massage hurt?

Although Kobido massage can be highly effective, it is generally gentle and relaxing rather than painful. If you experience any discomfort or pain during the treatment, let your massage therapist know so they can adjust their movements and techniques. The aim is to ensure that you enjoy a genuine moment of well-being. 

To learn more, discover here how to firm your skin naturally

What does a Kobido treatment involve?

A Kobido massage at a spa generally follows these steps:

  1. Initial consultation: The practitioner asks about your expectations, medical history and specific needs to tailor the session accordingly. They also assess your skin and recommend appropriate techniques.

  2. Preparation: You are comfortably positioned on a massage table. A warm towel is placed over your face, which is then gently cleansed to remove impurities and prepare the skin.

  3. Massage: The practitioner uses gentle, fluid, and rhythmic movements to massage the face, incorporating lymphatic drainage and kneading techniques to stimulate the skin. Pressure points are also targeted to release blocked energy and improve circulation.

  4. Face mask (optional): A hydrating or revitalising mask may be applied after the massage to nourish the skin.

  5. Conclusion: The session ends with advice on at-home skincare and how to prolong the benefits of the massage. The initial results and a sense of well-being should be noticeable immediately.

How to perform a Kobido massage at home?

You can also perform a Kobido self-massage at home. Here are a few steps to help you get started:

  1. Apply a natural cream or oil to moisturise your face before the massage. We recommend choosing a product containing both oil- and water-based ingredients to ensure deep penetration and absorption.

  2. Perform your Kobido massage: use gentle, circular movements with your fingertips.

  3. For best results, focus on areas where tension tends to accumulate such as the temples, jawline, and eye area. You can massage both the face and neck, with specific areas for focus including the forehead, temples, cheeks, jawline, chin, and neck.

What oil should you use for a Kobido facial massage?

Kobido massage is performed using oil or cream. The oils most commonly used by professionals are the following:

Jojoba Oil: Suitable for all skin types, including sensitive and acne-prone skin.

Discover our Jojoba Oil

Organic Italian Elderberry Skincare Oil

Sweet Almond Oil: This oil deeply nourishes dry and dehydrated skin.

Discover our Sweet Almond Oil

rose

Camellia Oil: This oil revitalises the skin thanks to its high antioxidant content.

Discover our Camellia Oil

Precautions for Kobido Massage

As with other types of massage, Kobido massage should be avoided if you have:

  • Serious skin conditions, such as shingles, herpes or eczema

  • An infection

  • Severe acne

Expert advice

To prolong the benefits of Kobido massage, follow a regular skincare routine using natural, moisturising products. Drink plenty of water to keep your skin hydrated and radiant. Avoid excessive sun exposure and always apply sunscreen to protect your skin from UV damage.

Bibliography

  1. My little routines: Kobido self-massages for a smooth and revitalized face

    https://books.google.es/books?id=HIQlEAAAQBAJ&pg=PA10&dq=massage+kobido&hl=fr&newbks=1&newbks_redir=0&sa=X&ved=2ahUKEwj86-Wm2puGAxXASvEDHRlyDD8Q6AF6BAgNEAI#v=onepage&q=massage%20kobido&f=false

  2. Kobido: The Natural Japanese Facelift

    https://books.google.es/books?id=shSwEAAAQBAJ&pg=PA11&dq=massage+kobido&hl=fr&newbks=1&newbks_redir=0&sa=X&ved=2ahUKEwj86-Wm2puGAxXASvEDHRlyDD8Q6AF6BAgGEAI#v=onepage&q=massage%20kobido&f=false

  3. Skincare expert

    https://books.google.es/books?id=Tvn6EAAAQBAJ&pg=PT128&dq=massage+kobido&hl=fr&newbks=1&newbks_redir=0&sa=X&ved=2ahUKEwj86-Wm2puGAxXASvEDHRlyDD8Q6AF6BAgFEAI#v=onepage&q=massage%20kobido&f=false

  4. I Practice Massage and Self-Massage for Dummies

    https://books.google.es/books?id=wYLWDwAAQBAJ&pg=PT240&dq=massage+kobido&hl=fr&newbks=1&newbks_redir=0&sa=X&ved=2ahUKEwj86-Wm2puGAxXASvEDHRlyDD8Q6AF6BAgKEAI#v=onepage&q=massage%20kobido&f=false

Frequently Asked Questions

Frequently Asked Questions