Which serum should I choose for my skin type?

Broadly speaking, there are four types of skin:

• Normal skin, also known as "eudermic" skin

• Oily skin

• Dry skin

• Combination skin

Normal skin is skin that is in good health. It is neither too oily nor too dry and has no daily discomfort or cosmetic problems. It has a soft, velvety texture (famously known as "baby soft skin") and no blemishes (pigmented or textural).

Oily skin is characterised by excessive sebum production, known as hyperseborrhoea, which gives it an "oily", shiny appearance. It is often characterised by enlarged pores, blackheads or acne, which make it worse. It is generally thicker, but can also be sensitive. For people with darker skin tones, oily skin is prone to post-inflammatory pigmentation spots (following acne).

Dry skin, on the other hand, is visibly dehydrated, dull and even flaky (where the skin peels). This is because it produces less sebum, which leads to water loss. Therefore, its barrier function often deteriorates (which can lead to eczema). Dry skin is often more sensitive. It can be uncomfortable (in particularly, it can be itchy) and even painful if the dryness cracks the skin. For people with darker skin tones, dry skin can alter the radiance of the complexion, leading to a greyish, uneven complexion.

Combination skin combines areas of normal or dry skin with areas of oily skin (especially on the T-zone of the face: forehead, nose, chin and inner cheeks). It is more complex to treat because it is more sensitive due to its combined nature.

It is interesting to note that our skin type is genetically predefined (and often our parents have the same skin, so we can also inherit their skin conditions, such as acne or eczema). However, lifestyle and where we live can have an effect on our skin. Similarly, as we age, our skin tends to become drier.

Habits, such as smoking, eating ultra-processed foods on a daily basis, pollution, stress, sun exposure without UV protection, and certain medications (including hormonal contraception) can all have a harmful effect on our skin type.

The place where we live, in particular the hygrometry (humidity level), can also affect our skin type. For example, normal skin can become drier in a drier climate. If we have hard water instead of soft water, this can also affect our skin type.

The same applies to cosmetics or dermo-cosmetic products. If they are not suited to our skin type, or are comedogenic, they can make our skin more oily. Or, on the contrary, they can make it irritated and sensitive. That's why it's so important to know your skin type, and to use the right products for it!

Combination skin benefits from serums that moisturise without being harsh on the skin and have a regulating effects:

• Nicotinamide serum: with its dual anti-oxidant and regulating effects, which are linked to the combination of nicotinamide, copper and zinc, it balances out sebum production and purifies blemishes, while reducing areas prone to redness. Apply once or twice a day, possibly in combination with hyaluronic acid serum for extra moisturisation.

Dry skin needs to be deeply moisturised. The skin barrier also needs to be repaired and missing lipids replenished. For example using carrier oils.

We would suggest:

• Hyaluronic Acid Serum Concentrate. Boost skin hydration. It can be applied morning and night as a first layer.

• Our Precious Face Oil. With 5 carrier oils, it has nourishing, protective and antioxidant properties. Ideal for dry skin, it can be applied after the hyaluronic acid serum in morning and/or evening.

• Helichrysum Italicum Flower Essence. With anti-ageing and toning properties, it is ideal for giving the skin a real boost. Rich in organic safflower oil, it has restructuring and antioxidant properties. It can be used as a pure serum: apply a few drops morning and/or evening. It can also be used as a more intense moisturising elixir: apply 10 or so drops in the evening.

• 10% Glycolic Acid And AHA Serum Concentrate Face Serum. With its exfoliating effects, it removes dead cells from the skin's surface. Therefore, is best suited to rough, flaky skin. This is a powerful serum, so it should be used with care and spaced out over the day, at least at the start. Preferably, apply it every third day in the evening to begin with. Then, gradually increase the frequency, depending on your skin's tolerance. Also, use daily sun protection and avoid sun exposure for up to a week after the last application.

Normal skin, even if it has no apparent problems, still needs daily moisturising, as it tends to dry out with age.

After gently cleansing the skin, apply the following as a primary layer:

• Hyaluronic Acid Serum Concentrate. Boost skin hydration. It can be applied twice a day, morning and/or evening. Rapidly absorbed by the skin, this serum is very runny and is light on the skin, even in hot weather.

• Organic Aloe Vera Gel. Add on top of the serum for a gentle, natural moisturiser.

• Last but not least, and especially if you're exposed to the sun regularly during the day (long journeys, working near a sunny window, working outdoors, etc.), you need sun protection with a minimum of SPF30.

Oily skin produces excess sebum and has a shiny appearance. So, serums with a very light texture are particularly suitable for this skin type, as they are quickly absorbed.

It's important to remember that oily skin still needs to be moisturised. It should not be stripped of moisture by aggressive washing or using excessively abrasive products. Similarly, too many masks or scrubs can be harmful and cause hyperseborrhea.

We would suggest:

• Niacinamide Serum. Highly concentrated in niacinamide and combined with zinc and copper, this serum tightens pores. As a result, it stops blackheads forming. It regulates sebum secretion, while providing comfort, hydration and an anti-inflammatory effects (perfect for combination skin prone to pimples). What's more, thanks to the niacinamide, it can reduce the appearance of spots on darker skin tones that scar easily after acne.

• Serum with 10% Glycolic Acid & AHA. It tightens the skin's pores, fights blackheads and has an interesting micro-peeling effect to improve the quality and texture of the skin.

• Hyaluronic Acid Serum. This serum can be used for oily skin, especially in conjunction with more irritating products. For example, if acne is being treated at the same time, to preserve skin hydration.

• A moisturising serum may be sufficient. But, if necessary, a moisturising cream can be used in the evening. Applying a sun cream in the morning on top of the serum is also beneficial, if you have regular skin exposure.

Blemish-prone or acne-prone skin is combination or oily skin with an addition of an acne-type condition: blackheads, micro-cysts, dilated and visible pores or spots that are more or less purulent. For darker skin tones, there is also the problem of post-inflammatory pigmentation, which can lead to secondary blemishes.

How can you improve your skin texture and regain a clear complexion? First of all, by adapting your routine, lifestyle and products. And, after three or four months, if there is still no improvement, then we recommended a consultation with a dermatologist.

• Glycolic Acid 10% & AHA Serum. This serum reduces superficial acne scars and smooths irregularities, thanks to its exfoliating effects.

• Niacinamide Serum. It is combined with zinc and copper, which have antibacterial properties that deeply purify the skin, prevent the appearance of spots and blemishes and encourage healing, while reducing redness.

• Rétinal Concentrated Serum. This serum purifies the skin, thanks to its antibacterial properties (particularly against the bacteria Propionibacterium acnes, one of the factors responsible for inflammation and acne spots), reduces imperfections (acne, spots, blackheads, etc.) and tightens pores. It is useful for adult acne, as it treats blemishes, reduces sports and has anti-ageing properties.

• Bakuchiol Concentrated Face Serum. Reduce inflammation and secondary pigmentation spots with this serum. Bakuchiol slows down the hyperkeratinisation of oily skin and reduces the oxidation of lipids in sebum, therefore, combating blackheads.

• Of course, Hyaluronic Acid Concentrate Serum can also be used, particularly to accompany acne treatments (which are often irritating and drying), to provide comfort and hydration.

Sensitive skin is generally dry or combination skin. It has little or no tolerance for products or cleansing routines if they are not suitable for sensitive skin. You need to be extremely gentle, both when cleansing and when applying products. Sensitive skin has a risk of becoming red, itchy or even painful.

As a general rule, wash the skin no more than once a day, using soap-free products or floral water (avoid sponges or flannels, as well as scrubs).

Apply:

• Organic Roman Chamomile Floral Elixir. Infused with Roman chamomile flowers, it has calming and softening properties that are ideal for sensitive and reactive skin.

• Organic Lavender Fine Floral Elixir. Infused with lavender flowers, it has restorative and soothing properties.

• These two elixirs can be used as a serum as a base layer (2-3 drops morning and/or evening) or as a "moisturising poultice" in the evening, using around 10 drops.

• Organic Aloe Vera Gel. Rich in vitamins and trace elements, aloe vera has soothing, regenerative properties. It has a cooling sensation and provides rapid relief for skin prone to itching and redness.

• And, of course, our Hyaluronic Acid Concentrate Facial Serum is a real hydration booster that's perfectly tolerated by sensitive skin.

• 10% Vitamin C And Astaxanthin Serum Concentrate. Highly concentrated, this face serum has 10% vitamin C. It stimulates collagen synthesis, combats the signs of sun-related ageing, evens skin tone and reduces dark spots.

• Retinal Concentrated Serum. With naturally-derived retinal, it reduces the appearance of fine lines and wrinkles, stimulates cell differentiation and renewal, and protects and stimulates the collagen and elastin fibres that give skin its structure and firmness. It also has powerful antioxidant effects, combating oxidative stress linked to UV rays, tobacco and pollution. It is enriched with mastic tree extract that protects the retinoic acid naturally present in the skin from deteriorating.

• Concentrated Bakuchiol Facial Serum. A plant-based alternative to retinol, it has antioxidant and regenerative properties. It boosts collagen synthesis, helping to maintain the skin's firmness and elasticity. It also has a protective effect on the compounds that make up the skin's structure (collagen, elastin).

• 10% Glycolic Acid & AHA Serum. Its exfoliating effects eliminates dead cells on the skin's surface, boosting cellular renewal. It also helps to reduce wrinkles and blemishes and smooth uneven skin tones.

• Hyaluronic Acid Serum Concentrate. This serum is made up of hyaluronic acids of different molecular weights (from 5 kDa to 1800 kDa) to improve elasticity, fill in wrinkles and moisturise the skin. Its powerful plumping effects help to reduce the appearance of fine lines and wrinkles.

Dull or uneven skin can be dry, combination or oily. Therefore, there are several solutions:

• 10% Vitamin C And Astaxanthin Serum Concentrate.

• Concentrated Bakuchiol Facial Serum. This serum promotes cell renewal and restores radiance and vitality to the skin. It is better tolerated than retinol or retinoic acid (although it is not suitable for sensitive skin).

• Last but not least, sun protection with a minimum of SPF30 is recommended. Apply daily if you have regular sun exposure during the day to avoid aggravating existing pigmentation problems.

We also advise checking that there are no deficiencies or drastic diets, which can aggravate a dull complexion. An oral omega-3 supplement may be beneficial.

It is also highly advisable to stop smoking.