What is the hair frizz phenomenon?
The term “fluffy hair” refers to a puffy, unruly texture that often feels dry to the touch. Strands seem to stick out in every direction, creating a messy, almost static-like appearance. It’s neither controlled volume nor classic frizz. It’s a temporary condition often linked to open cuticles, which allow moisture to penetrate the hair shaft.
Why is some hair more sensitive?
Hair porosity plays a key role. Naturally curly or wavy hair, which is often more porous, is more prone to frizz. Environmental factors (humidity, wind, heat), harsh treatments (colouring, straightening, excessive heat), or the lack of regular moisturising care can exacerbate this effect. Even a simple wash with water that's too hard can trigger this frizzy look.
What your current routine might be making worse without you realizing it
A shampoo that’s too harsh, dry brushing, or overly vigorous blow-drying can open the hair cuticles. The result: the hair shaft absorbs ambient moisture and swells. Some well-intentioned treatments, such as overly rich masks applied in excess, can also weigh hair down without nourishing it, resulting in a frizzy, unruly look. It is therefore not just a matter of smoothing or taming the hair, but of correcting hydration by addressing the root causes.
