Have you tried everything to combat dry ends? Here’s what really works

The ends are the oldest part of the hair. Over time, they are subjected to friction, repeated brushing, heat styling tools, UV rays and frequent washing. As a result, they lose their structural integrity, become porous, dry out, break or split. Even with nourishing treatments, some hair fibres remain too damaged to repair themselves. It is therefore essential to mechanically strengthen the hair’s structure to prevent it from becoming even more brittle.

To protect your hair on a daily basis, there are some simple steps that are often overlooked:

• Apply a protective leave-in conditioner after every wash

• Avoid styling wet hair without a detangler

• Limit the use of heat styling tools or use a heat protectant

• Trim damaged ends regularly

The aim is not to overload the hair with products, but to provide it with what it needs to fill in the gaps and prevent breakage: a lightweight, structuring treatment rich in repairing active ingredients.

To achieve visible results, it’s best to opt for a targeted serum, rich in repairing active ingredients such as keratin (to smooth and strengthen) and peptides (to stimulate hair regeneration). Applied to damp or dry hair, this type of serum:

• Fills in porous areas of the hair fibre

• Smooths the lengths without weighing them down

• Protects against daily breakage

• Adds softness and shine

Spotlight on the AA Keratin & Peptides Hair Serum

Formulated for all hair types, this serum strengthens the hair fibre thanks to a complex of amino acids and biomimetic keratin peptides. With over 80% increased restorative effects after just one application***, your mid-lengths and ends are repaired, leaving your hair stronger and shinier.

May has been a writer for nearly 20 years, working for various media outlets and major organisations. She specialises in beauty, health, and parenting! As the mum of a little girl, she pays close attention to the ingredients in the products she chooses for the whole family, without compromising on texture or fragrance!