A perm is a hair styling technique that creates long-lasting curls or waves in the hair. It involves temporarily altering the hair’s internal structure to give it a new shape.
When performing a perm, the hair is first wrapped around specialised tools, such as curlers or rollers. A special solution is then applied to soften the hair shaft and act on the chemical bonds within the hair, known as disulfide bonds, which determine its natural shape. These bonds are temporarily broken to allow the hair to take the shape of the rod.
After the processing time, the hair is rinsed, and then a neutralising product is applied to reform these bonds in their new position. It is this process that allows the resulting curls or waves to be permanently set.
The result is hair with more texture and volume, featuring curls that can last from several weeks to a few months, depending on the hair type, the type of perm chosen, and the subsequent care provided. Since this treatment acts directly on the hair shaft, it is recommended to use nourishing and moisturising products to preserve the hair’s softness, suppleness and shine.










